Ondřej Dufek

Crafted and implemented comprehensive marketing and PR strategies that significantly enhanced brand identity and market presence for Studentreality.cz.

Directed the planning and execution of diverse promotional campaigns, driving audience engagement and contributing directly to brand growth and recognition.

Conducted in-depth market analyses and research to inform strategic decisions, ensuring data-driven approaches to brand building and communication.

Managed public and media relations, cultivating positive brand perception and fostering community engagement through effective social media management.

Developed and launched the complete brand identity, strategic positioning, and consistent communication for Chillhills, a property rental service with over 450 beds.

Orchestrated comprehensive Public Relations and Media Relations activities for Chillhills, significantly enhancing brand awareness and reputation within the student housing market.

Conceived, developed, and established the distinct brand identity and communication strategy for 7Nights, a new short-term rental service targeting tourists.

Drove market results across diverse property segments by building strong brands and crafting effective, data-informed marketing strategies.

Directed comprehensive marketing strategies, leading a talented, often remote, team to achieve significant tenant traffic growth and establish Flatio.com as a recognized market player.

Orchestrated impactful PR and smart advertising initiatives to enhance brand visibility and ensure consistent brand messaging across all channels.

Leveraged data-driven insights to adapt product and marketing strategies, developing innovative content and social media approaches that responded directly to user needs.

Cultivated strategic partnerships and identified novel positioning opportunities, fostering a dynamic environment that consistently drove real market impact.

Served as guarantor and lead lecturer for core Marketing and PR courses, including Public Relations and International Marketing, across multiple faculties.

Secured funding and managed numerous national and international research and educational projects (e.g., GAČR, TAČR, ESF), contributing to scholarly publications.

Mentored and supervised Bachelor's and Master's theses, fostering critical research and analytical skills in future marketing professionals.

Delivered lectures in English for international programs and participated in teaching mobility at universities abroad, including a three-month research stay in Belgium.

Taught a comprehensive range of marketing and tourism subjects, including Destination Management and Marketing Communication, to aspiring professionals.

Guided and supervised numerous Bachelor's theses, significantly contributing to students' academic and research skill development.

Organized and led workshops for conferences, enhancing broader academic and professional development in marketing principles.

Contributed to academic publications and participated in the preparation and execution of research and educational projects, successfully securing grant funding.

Taught a broad range of marketing subjects, including Public Relations and Marketing Communication, across various faculties and for lifelong education programs.

Guided and supervised Bachelor's and Master's theses, enhancing students' critical academic and research skills.

Delivered specialized marketing courses, including an 'Expert Seminar - Marketing' in English, to diverse student populations.

Designed and delivered specialized training sessions focused on marketing and marketing communication for professionals seeking to advance their careers.

Equipped participants with practical knowledge and skills, enabling them to kickstart or enhance their expertise in the marketing field.

Delivered fundamental marketing courses, including Marketing I and Tourism, for specialized faculties like Forestry and Wood Technology.

Developed and enhanced e-learning resources, improving student learning and course delivery through digital tools.

Gained early experience in academic instruction and the development of digital learning tools, contributing to the faculty's educational mission.

Provided strategic leadership and operational management for the Centre for Theatre and Dance Activities, ensuring successful department growth and activities.

Spearheaded marketing and promotion efforts, defining the department's marketing strategy to enhance visibility and engagement.

Managed financial operations, including budget preparation and oversight of investment projects, ensuring fiscal responsibility.

Guided and managed department staff, focusing on personnel stabilization and fostering a collaborative environment.

Guided diverse groups of participants (ages 6-35) in drama education and theatre, fostering creative discovery and collaborative learning.

Built and led dynamic, inclusive spaces that encouraged imaginative play and character study across intergenerational settings.

Facilitated creative problem-solving and deep collaborative scenes by integrating varied life experiences of participants.

Executed seamless technical operations for MICE events across Central Europe, managing comprehensive audiovisual setups including projection, video conferencing, and robust audio solutions.

Specialized in integrating advanced technologies such as audience voting systems and simultaneous interpreting equipment to enhance presentation delivery and engagement.

Adapted technical solutions for diverse and unique venues, including historical buildings, ensuring optimal performance and participant experience.

Provided seamless technical execution for a diverse range of conferences and exhibitions within the MICE industry at Holiday Inn Brno and BVV.

Managed comprehensive audiovisual setups, including beamer/projection systems, video conferencing, and audio solutions, to optimize event delivery.

Integrated advanced technologies, such as audience voting and simultaneous interpreting equipment, to significantly enhance participant engagement and presentation effectiveness.

Managed operational aspects and strategic initiatives for a non-profit organization for over 19 years, contributing to its sustained mission and growth.